Today's post from Mobile Industry Review.
The days around Christmas and New Year do tend to be a bit of a blur but I am publishing early this week deliberately!
Whilst it may no longer be the latest gadget the 2nd Generation iPod Touch is still probably (in my view) the best standalone music player out there. I say this in part because it does so much more than just play music and of course gives you access to the App Store where you can find a wealth of free and inexpensive apps to download to your Touch.
When Truphone announced recently that they now support the 2nd Generation iPod Touch, it got me thinking about the significance of using WiFi in the Touch to turn the device into a phone. It struck me as a hugely innovative way to take advantage of the App Store and extend Truphone’s reach into the consumer space.
To start using Truphone on the Touch all you need to buy is a microphone adaptor, as the software is a free download from the App Store. You don’t even need to buy an expensive Apple accessory to get a microphone, as Truphone has produced their own Truphone branded microphone adaptor which will shortly be available in the shops. What is neat about the Truphone microphone adaptor is that you continue to use your existing iPod headphones (or any other headphones you choose) by plugging them into the microphone adaptor and the microphone adaptor into the Touch. Calls to other Truphone users are free which is surely an incentive to get your friends with Truphone compatible devices to also sign up. Plus you can of course make cheap calls to the usual worldwide destinations by adding credit to your account.
If you’ve got an iPod Touch, the chances are you also have a mobile, so what’s the point of using Truphone on your iPod Touch? Truphone on the Touch is not a replacement for your existing mobile. For a start, you can’t yet receive calls. However, it’s a great way to make cheap international calls which your mobile operator would charge you a fortune for. Plus, it will shortly support instant messaging across Live Messenger, Yahoo and Google Talk. Skype connectivity is also on the way. Suddenly Truphone on the Touch starts to become a complementary communications tool to your existing mobile phone.
Something else that struck me about this development is that the microphone adaptor is the first piece of Truphone ‘hardware’ to appear instore and this will put the Truphone brand in front of people who might otherwise never have seen it, creating a another route to market for Truphone.
Happy New Year!
