Friday 18 December 2009

Freerunner - an evolving WiFi business


Earlier today I had a chat with Owen Geddes, CEO of WiFi hotspot provider Freerunner. 2010 is going to be a big year for Freerunner with the the launch of a number of new products and services. Freerunner is aiming to continue to drive the agenda of free WiFi access for consumers in a growing number of locations.

Next year will see the launch of a Freerunner MVNO aimed at optimising wireless data connectivity using both WiFi and 3G, based on an intriguing business model that promises to deliver great value for money. Plus, Freerunner will move into the hardware space with a couple of different Freerunner branded devices; a phone and a WiFi ready handheld device.

Meanwhile, the Freerunner community projects and UK and international hotspot expansion programmes continue to ramp up. These hotspots are supported by 3G and satellite connectivity, as well as regular broadband, depending on the location. Freerunner is also starting to install 802.11n compliant routers to provide enhanced coverage to the increasing number of users with N compatible devices.

It's great to see not just a new entrant into the UK WiFi market but one with new and innovative ideas.

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