Saturday, 11 December 2010

More innovation from giffgaff

One of my favourite giffgaff features is the option for customers to choose which calls and SMS bundle (in giffgaff parlance, goodybag) they want on a month by month basis. This also allows customers to choose the experimental option from giffgaff labs.

This month I picked the (bizarrely named) Hokey Cokey goodybag. For £5 I get 300 SMS and 60 minutes of calls, however the clever bit is for every minute of calls I receive I get an extra minute added to my call bundle. giffgaff are taking advantage of the fact that they get paid by the originating operator to deliver a mobile call to their customer, so they return some of that termination charge to their customer.

giffgaff recognises that many customers have several mobile numbers and want a customer's giffgaff number to become their main mobile number. Well, it worked for me!

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