Monday, 26 April 2010

Billing must evolve into a revenue generator

There has been much debate over the past year or so about how telcos can monetise the content delivered over their networks. We're starting to see telcos taking more interest in this area but many are slow to grasp the strategic opportunity here. Payments represents an opportunity for telcos to enter the content value chain by enabling payment and settlement of content delivered across their networks. It also provides an opportunity to transform billing from purely a cost centre into a revenue generator. Monetisation of content is vital to avoid marginalisation in a content driven world. If telcos don't seize the opportunity, someone else will!

I will be continuing the discussion at the TM Forum Management World Revenue Management & Profitability Summit on 20 May in Nice.

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